Should I book a freelance motion graphic designer? What do they do? And more importantly, what can they do for my business?
With so many specialists out there, from graphic designers and web designers to user experience and user interface designers, it can be hard to figure out what you actually need. However, with every business worth its salt tapping into the explosion in demand for video content, your first port of call may well be an expert in the art of motion design.
This guide aims to clarify just what that field actually involves, helping you to find a freelance motion graphic designer that’s perfect for your next creative project.
What is a Motion Graphic Designer?
Working under the graphic design umbrella and sometimes referred to simply as motion designers, these experts bring graphic features to life through animation. Put simply, they design graphics that are in motion! Working across a wide range of media, including film, television, advertising and web content, motion graphic designers create artwork and vivid visual effects that bring a simple piece of video content to an entirely new level.
What projects can a freelance Motion Graphic Designer work on?
The projects a motion designer can tackle are only limited by your imagination, but here are some examples of the main creative work they tend to do:
For more examples of inspiring work by motion designers, check out these showcasing sites:
What’s in a freelance Motion Designer’s job description?
Writing a creative brief? Based on your needs, you can design a job description for your freelance motion designer that includes any of the following:
What is a Motion Graphic Designer’s skill set?
A freelance motion graphic designer will sometimes concept and oversee a project from start to finish, while other projects will simply require them to contribute basic effects and edits. They must have experience with After Effects, Cinema 4D, Premiere Pro, Final Cut Pro, Photoshop and Flash, as well as a solid understanding of design and animation basics.
Communication skills are also key to work effectively with other team members- a motion designer who can discuss colour theory and audio design with a copywriter, for example, will undoubtedly be a much more powerful asset to the project.
Why should you hire a freelance Motion Graphic Designer?
Motion graphics done well are a fantastic tool for any brand or creative project. Engaging an audience with beautiful animations and powerful stories, they help brands to share their story, reach people in different ways, and present their message in a compelling package. If you’re looking to mix up your company’s current content, a motion graphic designer is your ideal choice.
Speak to Mary, Yellow Cat’s Head of Freelance, to discuss booking one of our talented freelance Motion Graphic Designers, and check out a selection of their work below.