The BlackRock brief
BlackRock’s position as a leading financial services company means they are highly selective about the talents that they use for creative, marketing, advertising and production purposes.
A key requirement for BlackRock from the outset was enhanced creative consistency. To achieve this, having control over exactly who was delivering creative work was of upmost importance to them.
Plus, they also needed the ability to scale up or down their creative team throughout the year as requirements changed.
The solution: our managed freelance model
We knew our managed freelance model, making use of our Compatibility Testing to ensure talent suitability plus our Talent Tracker to deliver flexible, transparent availability and budgeting, would be ideal.
Working with us, BlackRock gained a team of highly specialised freelancers who deliver to their varying needs with a high degree of efficiency and creative consistency.
BlackRock’s teams get to know our freelancers on a personal level, and form a long lasting working relationships.
This has enabled BlackRock to have much more confidence about what the outputs of a particular brief would be ahead of time.
Proactive talent tracking
Our Talent Trackers are a tool which enables BlackRock to see exactly when named freelancers, who we have Compatibility Tested and who they have independently approved, will be available for projects.
It means they can select the exact freelancer they want for a specific brief, for creative or cost reasons.
Plus, it’s a fully supportive service, managed by our team – meaning they know they’ll always get what they need, when they need it.
The result
The talents we’ve supplied and continue to supply for BlackRock integrate closely with the business.
They sit in on project briefings and status updates, show drafts and proposals to internal teams frequently, and are often on-site.
In many cases, the network of freelancers we connect BlackRock with are almost considered as full-time employees, thanks to their deep connections with the business.
BlackRock now benefits from better, more effective, more creatively consistent work, from a flexible team of talents that they can have absolute confidence in, whilst also scaling up and down as required.
Without the managed freelance model…
Find out how our flexible co-managed freelance solution could help you
