Amazon Fashion

Why Amazon’s imaging studios love the Yellowcat Talent Tracker.

Amazon’s imaging studios within the UK and across Europe have dynamic talent requirements that are constantly shifting
Using our Talent Tracker, it enables their producers to always see the latest availability of approved talents - and to book them on-demand
Actively managed by us, it’s real-time and intelligently managed so that shortages are identified and dealt with by our team weeks ahead of time (long before they become problems)

< 1

hour to book freelancers

10+

creative roles & skill sets

0 missed assignments

"I looove your tracker. You don't know how useful it is to us."

Claudia V.

Producer, Amazon Barcelona Studio

How the Talent Tracker works

The Talent Tracker is an online tool which enables both Amazon’s producers and Yellowcat to see exactly when pre-screened talent in a range of relevant fields will and won’t be available, and to book them for specific days.

The magic is in how Yellowcat operate and maintain it on their behalf.

It starts with the talents themselves

These aren’t just any freelancers.

They’re sourced, interviewed and handpicked by our team, using our unique Compatibility Testing approach.

This gives the Amazon’s team confidence in the freelancer’s quality and reliability before they even reach their own in-house screening process.

How we ensure it’s always accurate

We stay in regular one-to-one contact with every freelancer in the Tracker, ensuring their schedules in the Tracker are always up to date.

This means that both our team and Amazon’s team have an up-to-the-minute, 360 degree view of availability.

No talent shortages

If a shortage threatens to loom, our team will know before Amazon even know themselves.

That means we can begin Compatibility Testing new potential candidates and sending the best to Amazon for screening.

Not just a scheduling tool

The Talent Tracker isn’t just a scheduling tool, but a relationship builder.

A lot of clients don’t feel like they, or their agency, know their freelancers as well as they could.

The Talent Tracker works because we maintain such close relationships with the freelancers we select for Amazon.

And it puts Amazon’s producers in much closer contact with those freelancers, too.

The result

Richer, more productive working relationships across the board and a dramatically reduced risk of scheduling issues or talent shortages.

Without the Talent Tracker…

Meeting talent requirements is a less efficient, more reactive process, increasing the stress and uncertainty for producers
A single required talent missing could mean one of Amazon’s video bays is inoperable for that day - negatively impacting productivity
When they can’t see gaps in talent availability in advance, the likelihood that they’ll lack a talent they need increases exponentially

With the Talent Tracker…

Planning is easy, at-a-glance, reliable, and can be done up to three weeks or more in advance
Producers can be confident that every freelancer has met their quality requirements (some have favourites they’ll book in advance!)
They can be assured that they’ll have the talents they need on each bay, on the days that they need them

Find out how our flexible co-managed freelance solution could help you