Head of Mobile

£55K - 60K
great bens
Job Type:

Head of Mobile

The Opportunity

A fantastic opportunity has come up for a Head of Mobile to join this leading online business based in the heart of London. Your role will be focused around B2C acquisition, conversion and retention and you will own the full strategy for App-first clients, working closely with the in-house product team and wider marketing team. If you love digital performance marketing, keep yourself up-to-date with the latest technology and have a positive, can-do attitude then this role could be perfect for you!

The Role

  • Develop and implement the App acquisition strategy
  • Optimise App store listings to deliver greater visibility and increase organic downloads
  • Deliver regular in-depth analysis on acquisition performance
  • Work with the product team to deliver better prospect conversion through the App
  • Work with the CRM team to implement App-first CRM
  • Work with the product team to increase client engagement and value through App engagement
  • Increase usage of the App from existing clients

The Person

  • At least 5 years' experience working for a mobile orientated business
  • Demonstrable experience driving commercial growth through mobile channels
  • Experience implementing high performance App install campaigns
  • Experience in optimising App store listings
  • Strong analytical skills
  • Experience with App integration and reporting (desirable)
  • Google Analytics reporting (desirable)

The Location

Central London

The Package

£55,000 - £60,000 + 25 days holiday + excellent benefits


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